ICM is pleased to announce that Scott Toncray, APR has joined its team of experts. With more than two decades of experience in strategic communications and crisis advisory, Scott has counseled executives, boards, and leadership teams across corporate, nonprofit, and government sectors. His background includes strategic communications work with INFINITI Motor Company, Wycliffe USA, and FEMA during Hurricane Katrina. He also served as a national spokesperson for the American Red Cross, supporting disaster response communications during the Baton Rouge Floods and Hurricane Harvey.
Scott specializes in executive counsel, crisis readiness planning, and values-centered leadership under pressure. He brings a steady, disciplined approach to complex reputational challenges, helping leaders navigate uncertainty with clarity and composure.
Scott earned a B.A. in public relations and psychology from Western Kentucky University, and he holds a crisis communications certificate from the Institute for Crisis Management. He earned accreditation as a public relations practitioner from the Public Relations Society of America (APR).
