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Crisis Communication Management Certification Course

If you attend this instructor-led course, you’ll have ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. Choose your format:  live and in-person, or a live-online course.  Details below:

Class sizes are limited! Enrollment for 2023 is OPEN!

2023 Schedule

Live-Remote Online

 

2023 Online Course Schedule

SPRING: Tuesdays, March 7 – April 11
SUMMER: Mondays, August 7 – September 18 
FALL: Mondays and Wednesdays, October 23 – November 8

 

Location
Online – Zoom

 

 Six Content-Rich Sessions 

Session 1
Introduction to Crisis Management
Identifying Organizational Risks & Vulnerabilities

Session 2*
Sudden Crises
Sudden Crisis Group Exercise

Session 3*
Smoldering Crises
Media Relations
Smoldering Crisis Group Exercise

Session 4
The Crisis Communication Plan
Case Study: Boeing 737MAX

Session 5
Online Communications and Social Media

Session 6*
Capstone Tabletop Crisis Exercise
Post Crisis Debriefings and Lessons Learned

Most sessions may be attended live or viewed on-demand after the session.  Participants must complete all six sessions to earn course certificate.

*These three sessions require live attendance to participate in key group exercises that reinforce the concepts learned.

Course Fee

$ 1,595.00 USD per person

Same price since 2020!

Contact us about non-profit, veteran, education, government and group enrollment discounts
and custom in-house programs for your organization.

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Launched Online in 2020

This intensive 12-hour course focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided. Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. 

Student in In-Person Course

Course Objectives

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop and implement realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Develop talking points for media and other stakeholders
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis
Strategic-Council-Crisis
Crisis Training

Course Objectives

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop and implement realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Develop talking points for media and other stakeholders
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis
Audience Gathering for Press

Who Should Take the Course

  • Crisis team members
  • Company spokespersons
  • Heads of government agencies
  • Consultants
  • Public relations, marketing and communications practitioners
  • Media relations managers
  • HR professionals
  • Attorneys and paralegals
  • Risk Management professionals
  • Plant/operations managers
  • Anyone who wants to learn how to prevent and mitigate crisis in their organization

Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises.  Participants complete exercises based on actual business crisis events.

Home_Deborah_Hileman

Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A globally-certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 30 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.