Crisis Communication Management Certification Course
If you attend this instructor-led course, you’ll have ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. Choose your format: live and in-person, or a live-online course. Details below:
2023 Schedule
2023 Live-Online Course Schedule
FALL: Mondays and Wednesdays, October 23 – November 8
Location
Online – Zoom
$ 1,595.00 USD per person
Same price since 2020!
Contact us about non-profit, veteran, education, government and group enrollment discounts
and custom in-house programs for your organization.
2023 In-Person Course Schedule
June 13-14, 2023
at the University of Notre Dame in South Bend, Indiana
$ 1,795.00 USD per person
Same price since 2020!
Contact us about non-profit, veteran, education, government and group enrollment discounts
and custom in-house programs for your organization.
Sign-up for our newsletter to be notified of future class dates and we offer Custom Training
More Great ICM Courses
- Workshops
Certification Course and Media Training – 2 Course Package
$ 2,794.00 Request Schedule Information - In-Person Workshops
Crisis Communication Certification Course | In-Person
$ 1,795.00 We can bring the course to you. Get Custom Training >>>
This intensive course focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided. Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises.
Course Objectives
Participants learn to:
- Identify business crises and prepare for them
- Evaluate organization’s vulnerabilities and crisis potential
- Anticipate issues that may escalate into a crisis
- Gain critical support from senior management
- Quantify financial impact of a potential crisis
- Develop and implement realistic crisis communications plans
- Define stakeholders and prioritize actions for those most likely to get involved
- Utilize online and traditional communication tools effectively
- Understand and use social media in a crisis
- Develop talking points for media and other stakeholders
- Minimize negative reactions from various audiences
- Debrief and learn from the crisis
Content-Rich Session Topics
Introduction to Crisis Management
Identifying Organizational Risks & Vulnerabilities
Sudden Crises
Sudden Crisis Group Exercise
Smoldering Crises
Media Relations
Smoldering Crisis Group Exercise
Best Practices for the Crisis Communication Plan
Smoldering Crisis Case Study
Online Communications and Social Media
Capstone Tabletop Crisis Exercise
Post Crisis Debriefings and Lessons Learned
Who Should Take the Course
- Crisis team members
- Company spokespersons
- Heads of government agencies
- Consultants
- Public relations, marketing and communications practitioners
- Media relations managers
- HR professionals
- Attorneys and paralegals
- Risk Management professionals
- Plant/operations managers
- Anyone who wants to learn how to prevent and mitigate crisis in their organization
Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises. Participants complete exercises based on actual business crisis events.
Deborah Hileman, SCMP
ICM President and CEO
CEO Expertise for Every Client
Deborah Hileman, SCMP, President and CEO. A globally-certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.
