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Crisis Communication Management Certification Course

If you attend this instructor-led course, you’ll have ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. Choose your format:  live and in-person, or a live-online course.  Details below:

2024 Schedule

2024 Live-Online Course Schedule

Fall: Mondays and Wednesdays, Sept. 9-25
Location
Online – Zoom
Link Information Provided upon registration

$1,595.00 USD per person

Contact us about non-profit, veteran, education, government and group enrollment discounts
and custom in-house programs for your organization.

 2024 In-Person Course Schedule

June 11-12, 2024
at the University of Notre Dame in South Bend, Indiana

$1,795.00 USD per person

 

Contact us about non-profit, veteran, education, government and group enrollment discounts
and custom in-house programs for your organization.

Sign-up for our newsletter to be notified of future class dates and we offer Custom Training

More Classes

  • Crisis Training Live Remote
  • In person Media Training
    In-Person Workshops

    Crisis Media Training | In-Person

    $ 995.00 Add to cart
  • Crisis Training In Person

This intensive course focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided. Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. 

Student in In-Person Course

Course Objectives

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop and implement realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Develop talking points for media and other stakeholders
  • Leverage AI
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis

Content-Rich Session Topics

Introduction to Crisis Management
Identifying Organizational Risks & Vulnerabilities

Sudden Crises
Sudden Crisis Group Exercise

Smoldering Crises
Media Relations
Smoldering Crisis Group Exercise

Best Practices for the Crisis Communication Plan
Smoldering Crisis Case Study

Online Communications and Social Media

Capstone Tabletop Crisis Exercise
Post Crisis Debriefings and Lessons Learned

Strategic-Council-Crisis

Who Should Take the Course

  • Crisis team members
  • Company spokespersons
  • Heads of government agencies
  • Consultants
  • Public relations, marketing and communications practitioners
  • Media relations managers
  • HR professionals
  • Attorneys and paralegals
  • Risk Management professionals
  • Plant/operations managers
  • Anyone who wants to learn how to prevent and mitigate crisis in their organization

Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises.  Participants complete exercises based on actual business crisis events.

Home_Deborah_Hileman

Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A globally-certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing  teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.