Strategy and Message Development

Strategy and message development must fit with the overall response to a crisis. Like a fingerprint, every crisis is unique. There may be similarities to past incidents, but a crisis never occurs the same way twice.

While it’s important to have general strategy and message development tactics ready to respond to the most likely events, there is no one-size-fits-all set of talking points or press releases to respond to a crisis. Companies that take the approach of “we’ll handle it just like last time, that worked” are destined to fail.

ICM’s expert consultants work with your management team…

before, during and after the crisis to help protect your organization’s brand, reputation, and financial strength. Even if we have not worked with you for crisis planning and training, we’re here to help 24/7 when you are faced with a crisis that threatens your company.

A crisis never occurs the same way twice.  Crisis strategy must fit the problem. 

Highway Crash Scene

We develop strategy and messaging for all audiences:

  • Social media responses
  • Media statements and news releases
  • Messaging for victims and family members
  • Employees
  • Customers
  • Vendors
  • Activists
  • Investors
  • And more!

Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 30 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.