No organization is immune

from issues, problems and disruptions

that can harm brand, reputation, revenue, and financial performance. According to one study, the number of headline-making crises has increased by 80% since 2007. When a business crisis erupts, executives can no longer “wait and see” before they respond. In today’s atmosphere of rabid social media attacks and 24-hour global news cycles, leaders must plan ahead to be ready to respond in minutes.

What Defines a Crisis?

Any issue, problem or disruption which triggers negative stakeholder reactions that can impact the organization’s reputation, business and financial strength.  Crises can be situations threatening or doing harm to people and property, serious disruptions to operations, product recalls, labor issues, social media attacks, lawsuits, highly negative media coverage or allegations of wrongdoing against employees or leaders.

Mismanagement of a crisis can further drive up costs and compound the problems facing the organization. When it comes to a crisisit is much easier to prepare and prevent, than to repair and repent.

That’s where we come in.

Effective crisis management minimizes damage and may even improve a company’s reputation if leaders communicate with speed, honesty and transparency.

Our crisis work spans three areas:

planning & prevention, training, and response & consulting

We’ve worked with leaders across virtually every industry and type of organization, including public and private companies, nonprofits, government agencies and religious and educational institutions. Our senior consultants have deep, direct experience with crisis planning and preparedness, coaching executives and helping organizations to effectively manage both sudden disasters and the smoldering issues that erupt from mismanagement and other serious problems.


We’ll work with you to identify the kinds of crises for which your organization is most at risk. Then, we will develop a crisis communication plan that is comprehensive yet easy to use. We’ll write a plan that includes quick response guides to help you move quickly to address a variety of specific scenarios. We will help you implement the plan and train the crisis management team to use it effectively.

If you have a crisis communication plan but have not updated or exercised it recently, we can do that, too.


We’ve been a leader in crisis communication training for nearly three decades. Our flagship course, the ICM Crisis Communication Management Certification Course [internal link], delivers comprehensive training for leaders and those responsible for communicating with media, employees and other stakeholders. Our Crisis Media Training workshop prepares spokespersons to respond clearly and confidently to difficult interviews. We can customize these and other training programs for your business and deliver them on-site.


Even with good crisis management planning, some crises cannot be prevented, but they can be mitigated. When a crisis strikes and you need all-hands-on-deck, count on ICM experts to provide immediate, 24/7 strategic and tactical communication support [internal link].

We develop strategy and messaging [internal link] for all stakeholders and coach executives to deliver difficult news with empathy and transparency. We monitor and analyze media stories [internal link] and social conversations, making recommendations to address trends and minimize negative fallout.

When the worst of the crisis has passed, we’ll help you review your overall response [internal link] to determine what worked well and what needs to be done differently next time.

Recent Blog Posts

#MeToo has been getting a lot of headlines lately. At the Institute for Crisis Management, we track the numbers and types of crises that befall organizations of all kinds. I will be speaking at the Public Relations Society of America’s International Conference in Austin next week about how employees and executives behaving badly- from sexual harassment to […]

Great personal cyber security tips from our partners at Cybercecurity, LLC. By: Ray Hutchins, Cybercecurity Unfortunately, a billion man army of opportunists is after your money. Don’t expect banks, credit card companies or the government to protect your money. You will have to do that yourself. But we as cybersecurity professionals are sharing our experience […]

No surprise, 2017 was another record year for crises in the news. Our firm, the Institute for Crisis Management®, tracked more than 800 thousand crisis news stories last year. While there were a few surprises, overall results were consistent with 2016 in many respects. Smoldering issues once again took center stage, accounting for 71.47% of […]

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