Move swiftly to reassure employees, customers and all your important stakeholders of the actions you are taking to minimize the impact, to the best of your ability, of covid-19.
By understanding the attorney’s view and building relationships, PR pros can better serve their client or organization. Public relations professionals and attorneys often are accused of having opposing goals in crisis communication. While PR pros usually are focused on humanizing a crisis with transparency and protecting an organization’s reputation in the court of public opinion, […]
VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price free fall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt sales and negatively impacted […]
The 2016 Atlantic hurricane season forecast calls for the number of named storms and hurricanes to be near historical averages, with a total of 12 named storms, five hurricanes and two major hurricanes are expected this season. Pacific hurricane season forecasts also call for a near average season with 17 named storms, 9 hurricanes, and […]
“ My company has a business continuity plan. Why do I need a crisis communication plan, too?” Business continuity and crisis management are increasingly on the minds of organizational leaders worldwide. As well they should be. Many senior leaders with a business continuity plan in place believe they are well prepared for a crisis. And […]
It’s not news: business crises happen every day. Preparation and communication are paramount to successfully mitigating the impact of the crisis on the organization. How we respond to the crisis determines whether it becomes just a nuisance, or a business-defining issue. In a crisis, employees are arguably your most important stakeholders. Yet often they are […]
No organization is immune from the kinds of sudden crises and smoldering issues that, when they go public, can cause lasting damage to its brand, reputation, revenue and very survival. Are you prepared? Take this short quiz and find out. Is senior management committed to communicating consistently openly and effectively during good times and […]
I had an interesting call from a PR colleague today that sparked an idea for a post. My colleague has a client who wanted her to find them a crisis communications “workbook” or fill-in-the-blank template to create a crisis plan. Apparently the client company was not anticipating any issues, but rather wanted to check a […]