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Media Training

ICM Media Training: Today’s spokesperson must be prepared for both traditional and new media.

Although the media have changed dramatically in recent years, traditional media– newspapers, radio and television news– still play an enormous role in delivering news worldwide. The impact of social media has revolutionized the entire media landscape. News stories may break first on a blog or  X (Twitter).  “Citizen” journalists may provide the first dramatic images of disasters or other crises.

A symbiosis has evolved between old and new media, and today they live side by side. Therefore, spokespersons need to be equipped for traditional and new media. The skill sets and strategy are similar but not identical.

ICM also can develop and deliver custom general media training for your executives and spokespersons that prepares them for a variety of general interview situations. Case studies and mock interviews focus on your business and industry.

If your organization’s crisis is in the news, reporters will want to interview you.

Talking to the media is a critical component of effective crisis communication management.  It takes training, preparation and practice to deliver your message effectively to busy reporters on deadline.  Learn how with our one-day crisis media workshop.  Bring us to your offices to deliver custom crisis media training tailored to your business and industry.

This intensive one-day session is invaluable for company executives and communications professionals who have to face the news media in a crisis.  The workshop includes lecture, discussion and multiple on-camera mock interviews focusing on situations participants may encounter.

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In-House Media Training

Are your executives prepared to respond to everyday media interview requests? Does your organization have several people who may be called upon as subject matter experts or media spokespersons in a crisis? Consider bringing one of our media training workshops to you. It’s a cost-effective way to train the team. We’ll customize the content and the on-camera media experiences for your company and industry.

Whether you’re looking for general media training or crisis interview preparation, our experts can help your spokespersons learn to conduct interviews that deliver your key messages confidently and succinctly.

Testimonials for Deborah Hileman, SCMP and the Institute for Crisis Management®

“Deb Hileman gave an incredibly detailed, data-driven and well-prepared training on crisis communication. Her examples were timely and the information and circumstances presented were well-catered to the individuals participating. Her experience speaks for itself. She has a varied employment history in the areas of crisis communication and hearing about her personal experiences in the field gave it a necessary personal touch. She also broke down what all should be included in a crisis communications plan. I've applied all information to my current position in public relations for higher education. "
-Crisis Training and Consulting Client
“Deb Hileman gave an incredibly detailed, data-driven and well-prepared training on crisis communication. Her examples were timely and the information and circumstances presented were well-catered to the individuals participating. Her experience speaks for itself. She has a varied employment history in the areas of crisis communication and hearing about her personal experiences in the field gave it a necessary personal touch. She also broke down what all should be included in a crisis communications plan. I've applied all information to my current position in public relations for higher education. "
-Crisis Training and Consulting Client
“I also participated in her media training and left feeling significantly more prepared for media interviews, press conferences and general planning regarding circumstances of crisis. She broke media interviews down to their most basic forms and we examined every aspect of how to present one's self, from body language to the type of responses recommended in delicate and often-times no-win situations."
-Crisis Media Training Workshop Training Participant
"I couldn't rate Deb Hileman any higher. It was one of the best trainings I've attended in the area of public relations. Her training was recommended to me by a colleague. I will continue to recommend her training to other colleagues in the areas of public relations, higher education, journalism and others.”
-Crisis Communication Course Participant
“The Institute for Crisis Management is a wonderful resource for consulting and training. Deb is a patient listener and teacher. The training I received has benefited me and my company and I will definitely have new staff members participate in this training. If an emergency comes up, I am glad to know that I have Deb available to navigate the process. “
-Crisis Communication Training and Consulting Client
“The exercises and worksheets were so helpful. This caused me to think critically and apply what was learned in the lectures. The guided exercises were extremely valuable. Helped to put the pieces together and the immediate feedback helped he learning.”
-Crisis Communication Certification Course participant
“I enjoyed how the course was filled with real life examples of crisis scenarios and how the communication was handled. These examples along with the case studies and video clips kept the course really interesting and brought it to life. I found the instructor to be engaging and extremely well educated and experienced on the course material. Participation was encouraged throughout and made me feel like a valued member of the course/team. Triggered my strategic thinking. This course will effect how I view the news/media moving forward and allow me to more critically analyze how organizations handle crises. This course will also help me relate to the clients I work with in these roles and perhaps offer some of the lessons I've learned.”
-Crisis Communication Certification Course participant
“Really enjoyed the interaction with instructor and the collaboration with other students during group exercises. Provided an effective platform to generate ideas and responses.”
-Crisis Communication Certification Course participant
“The group was a wonderful set of professionals with various backgrounds that enriched very well researched trainer's knowledge. It was clear that trainers have vast practical knowledge that they very willingly and interestingly shared with participants. Best crisis comms course I attended. The handouts were amazing, all the expertise from the instructors and fellow students was extremely valuable to me as a newbie in this industry. Deb has crafted a genius program and I can't wait to enroll in the next course when it is announced.”
-Crisis Communication Certification Course participant
“I think that this course surprised me. I went into it expecting that it would be entirely lecture based and that I would likely tune out for most of the time as is the case with other virtual/remote courses. All in all, the course was very engaging and well thought out. The information was presented in a logical manner and the discussions within the small group was one of the best parts of the course. Hearing from all different industries and sectors made for a great course!”
-Crisis Communication Certification Course participant
“This was a excellent refresher for me. The worksheets and power point will be valuable resources in the future. Interacting with other experts really helped me learn new ideas. I have renewed confidence in the work I do and know I have a good resource with ICM. Thank you!”
-Crisis Communication Certification Course participant
“Enjoyed it enormously, great learning experience. Only complain that it was to short, time flew and left us wanting more.”
-Crisis Communication Certification Course participant
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Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A  globally certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.