In a crisis, every word carries weight. A statement that sounds clear in the conference room can land as cold, defensive or confusing for the
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Your team releases a statement promising a customer hotline, employee support and regular updates. Then the calls come in—and the gaps become obvious. Customer service
The incident may make the headlines, but your response shapes what happens next. A defensive statement, an insensitive gesture or a public argument can create
ICM has long championed research that helps communicators make smarter strategic decisions. That’s why we’re supporting the RiskComms Global Outlook, a personal initiative led by
A recent review by risk and resilience firm Battleground found that crisis exercises keep breaking down in the same four places. The team looked at
In our July newsletter, we shared ideas for building a deepfake detection and response toolkit. This month, we’re adding a simple checklist you can use
In a crisis, every word carries weight. A statement that sounds clear in the conference room can land as cold, defensive or confusing for the
Your team releases a statement promising a customer hotline, employee support and regular updates. Then the calls come in—and the gaps become obvious. Customer service
The incident may make the headlines, but your response shapes what happens next. A defensive statement, an insensitive gesture or a public argument can create
ICM has long championed research that helps communicators make smarter strategic decisions. That’s why we’re supporting the RiskComms Global Outlook, a personal initiative led by
A recent review by risk and resilience firm Battleground found that crisis exercises keep breaking down in the same four places. The team looked at
In our July newsletter, we shared ideas for building a deepfake detection and response toolkit. This month, we’re adding a simple checklist you can use
A data breach is difficult enough. But when stakeholders believe an organization delayed disclosure, minimized the impact, or withheld material information, the communications response can
A lot of organizations still think unsanctioned AI use is mostly a policy issue. The bigger problem is that it’s already happening, and often at
When a deepfake, rumor, or misleading post starts spreading, scattered emails and texts can make things worse. The team needs one place to capture the
Most crises do not start with a headline. They start as small signals: repeat complaints, unresolved employee concerns, management behavior, quality issues, supplier problems, or