ICM CEO Deborah Hileman and all the ICM senior consultants are committed to the ethical practice of the profession. Our Code of Ethical Practices is modeled on the standards set by two leading professional associations, the International Association of Business Communicators (IABC), and the Public Relations Society of America (PRSA). Each of our senior consultants commits to the following practices before joining our team and working with ICM clients.
In seeking to earn the trust and respect of employers, clients, stakeholders, journalists, colleagues, coworkers and others, I agree to adhere to the following standards of ethical conduct:
- I am truthful and honest. My actions earn respect and trust as a professional communicator.
- I strive to communicate accurate information and act promptly to acknowledge and correct any errors.
- I check facts for accuracy before communicating them.
- I am a responsible advocate for my clients, always acting in their best interests and subordinating my personal interests.
- I protect privileged, confidential and insider information always, while acting within the law.
- I obey all applicable laws, regulations and public policies.
- I notify the appropriate authority if I discover a breach of confidentiality or violation of law.
- I never use confidential information for personal gain.
- I give proper credit to the work of others, citing sources, respecting intellectual property rights and acknowledging the contributions of others.
- I do not represent conflicting or competing interests without complete disclosure and the written consent of all those involved.
- I take responsibility for my actions.
- I do not represent clients or organizations that would require me to violate the ethical requirements of these standards of conduct.


The Institute for Crisis Management has signed on to the Venice Pledge, a commitment to follow the Responsible AI Governing Principles for the PR and Communication profession as adopted by the Global Alliance for Public Relations and Communication Management.
As communicaiton professionals lead the way globally in the adoption of the responsible use of AI in our work, we invite you to learn more about how AI is used as a tool in crisis communication management and in our work here at ICM.
Testimonials for Deborah Hileman, SCMP, FCSCE, CCMC and the Institute for Crisis Management®

Deborah Hileman, SCMP, FCSCE, CCMC
ICM President and CEO
CEO Expertise for Every Client
Deborah Hileman, SCMP, FCSCE, CCMC, President and CEO. A globally-certified corporate crisis management (CCMC) and strategic communication management professional (SCMP), business leader, coach and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning, reputation and crisis management, change management, employee engagement, media relations and communication training. Ms. Hileman was recently named a Fellow of the Centre for Strategic Communicaions Excellence.