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Crisis Communication Certification Course

$ 1,595.00

Our flagship program since 1990, the ICM Crisis Communications Certification Course has strengthened the skills of hundreds of executives and communications practitioners who are responsible for managing communications during a business crisis.

NOW AVAILABLE As LIVE-REMOTE ONLINE!

Register Today for Our 2021 Classes

November 1-22

Want to register more than one person per order, email us.

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This intensive, comprehensive crisis management course focuses on managing sudden crises, and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided. Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises.

Course Objectives

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop and implement realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Develop talking points for media and other stakeholders
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis

Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The Workshop for this comprehensive crisis management course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises.  Participants collaborate in hands-on exercises based on actual business crisis events.


Who Should Attend

  • Corporate/organization leaders and executives
  • Heads of government agencies
  • Consultants
  • Crisis team members
  • Public relations and communications practitioners
  • HR professionals
  • Attorneys and paralegals
  • Plant/operations managers

If interested, sign up today! This comprehensive crisis management course isn’t available at all times during the year, so take advantage of the this course offer from ICM.

Need to learn more? Click here to find out about our programs and what we specialize in. Many other students have already taken the course and are seeing success! Join us today and find out techniques to handle a crisis.

Event Dates

August 2–23, 2021 (Live-Remote), February 1-22, 2021 (Live-Remote), May 3–24, 2021 (Live-Remote), November 1–22, 2021 (Live-Remote)

Course Schedule

SCHEDULEAll Sessions Begin at 12:00 p.m. EST
MondaySession 1
Introduction to Crisis Management
Wednesday,Session 2
Identifying Organizational Risks & Vulnerabilities Sudden Crises, part 1
*MondaySession 3
Sudden Crises, part 2
WednesdaySession 4
Smoldering Crises
*MondaySession 5
Media Relations in a Crisis
WednesdaySession 6
Employee Communications
The Crisis Communications Plan
Online Communications and Social Media
*MondaySession 7
Live Group Crisis Exercise
Post-Crisis Debriefings and Lessons Learned

Most sessions may be attended live or viewed on-demand after the session.  Participants must complete all seven sessions to earn course certificate.

*These three sessions require live attendance to participate in key group exercises that reinforce the concepts learned.

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