You may already have experimented with AI tools like ChatGPT, Gemini or Co-Pilot. There are numerous tools, both free and paid, that can support your communication work. Here are just a few for you to experiment with:
| TOOL | USES |
| ChatGPT | Free and paid versions. One of the most popular tools, ChatGPT can help with writing, summarizing and refining content. It can process text, images and video. |
| Google Gemini | Free and paid versions. Similar tasks as ChatGPT, but the more versatile Gemini can also understand and generate text, images, audio and code. |
| Microsoft Co-Pilot | Paid. Part of Microsoft 365. This tool offers personalized suggestions and can help with writing, editing and summarizing content. |
| Perplexity | Free and paid versions. This tool combines writing and search support. One of its key features is up-to-date web search integration and clear source attribution, making it valuable when fact checking. |
| Claude | Free and paid versions. Anthropic’s tool offers a secure text-based tool for writing. Includes functionality that allows for better contest management and can mimic writing styles. |
Source: Karen E. Sutherland, Artificial Intelligence for Strategic Communication, 2025.
