The holiday season is here, and while it’s a time for celebration, it’s also a time to stay alert. Remember the big Black Friday breach at Target back in 2013? Fast-forward to today, and cyber threats are just one of many things we all need to keep an eye on.
1. AI-driven scams and synthetic fraud
Online shopping is booming, but so are fake websites and deepfake influencer videos. Have you ever received a suspicious shipping alert? You’re not alone!
Bottom line: For shoppers, always double-check sites before you buy. For crisis teams, be ready with fast takedown plans, simple “how to verify it’s really us” guidance, and even employee/family safety tips and verification steps.
2. Weather chaos and confusing alerts
Huge Thanksgiving travel delays showed how quickly winter storms can snarl business and personal plans. Winter storms can throw travel plans into disarray, and mixed messages from warning systems can leave everyone confused. Businesses and families alike should have backup plans ready.
3. Protests, boycotts and shopping-center disruptions
Coordinated actions like Black Friday boycotts and #MakeAmazonPay protests are happening across states and countries. Make sure your crisis plans include guidance for employee safety and clear public messaging (“we respect peaceful protest and here’s how we’re keeping people safe”).
4. Supply-chain strain and political volatility
Tariffs, immigration enforcement and global uncertainty can lead to empty shelves and frustrated customers. Stay flexible and communicate openly if your brand is affected.
Bottom line: Stay vigilant, share safety tips with your team, and be ready to adapt quickly if things change.
