Be Prepared to Face Sudden, Unexpected Crises
and Smoldering Issues that May Go Public
Now, our most sought-after training program is available
online in a Live-Remote format.
Our Live-Remote Crisis Communication Certification Course is offered with hands-on instruction by industry expert Deb Hileman. This course is the cornerstone of ICM’s upcoming Certified Crisis Communication ManagerTM program, and focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided.
Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises.
Crisis Communication Management Certification Course
Program offered as seven (7) 2-1/2 hour class sessions over 3-1/2 weeks.
Register Now. Course starts May 3, 2021!
Our 2021 Schedule
May 3 – 24, 2021
August 2 – 23, 2021
November 1 – 22, 2021
|SCHEDULE||All Sessions Begin at 12:00 p.m. EST|
Introduction to Crisis Management
Identifying Organizational Risks & Vulnerabilities Sudden Crises, part 1
Sudden Crises, part 2
Media Relations in a Crisis
The Crisis Communications Plan
Online Communications and Social Media
Live Group Crisis Exercise
Post-Crisis Debriefings and Lessons Learned
Most sessions may be attended live or viewed on-demand after the session. Participants must complete all seven sessions to earn course certificate.
*These three sessions require live attendance to participate in key group exercises that reinforce the concepts learned.
$ 1,595.00 USD
Call Toll free: +1(888) 708-8351 for non-profit / group/ education / veteran pricing
Participants learn to:
- Identify business crises and prepare for them
- Evaluate organization’s vulnerabilities and crisis potential
- Anticipate issues that may escalate into a crisis
- Gain critical support from senior management
- Quantify financial impact of a potential crisis
- Develop and implement realistic crisis communications plans
- Define stakeholders and prioritize actions for those most likely to get involved
- Utilize online and traditional communication tools effectively
- Understand and use social media in a crisis
- Develop talking points for media and other stakeholders
- Minimize negative reactions from various audiences
- Debrief and learn from the crisis
Who Should Attend
- Corporate/organization leaders
- Heads of government agencies
- Risk Managers
- Crisis management team
- PR / Communication professionals
- Human Resources professionals
- Attorneys and paralegals
- Plant/operations managers
- Company spokespersons
Current Trends in Crisis Situations
Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises. Participants complete exercises based on actual business crisis events.
Deborah Hileman, SCMP
ICM President and CEO
CEO Expertise for Every Client
Deborah Hileman, SCMP, President and CEO. A globally certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 30 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.
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