Live-Remote Crisis Communication Management Certification Course

Now, for the first time ever, our most sought-after training program is available online in a Live-Remote format.

 

Be prepared. Give yourself and your company the advantage.

Be in the know for sudden, unexpected crises.

 

Offered Live-Remote with hands-on Instructors, the cornerstone of ICM’s Certified Crisis Communication ManagerTM program, this intensive course focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided.

Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises.

 

The live-remote program is offered as seven (7) two-hour class sessions over 3-1/2 weeks.

 

The next Live-Remote course starts August 4, 2020.

(In live-remote or in-person programs, you’ll have ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises.)

 

SCHEDULE            All Sessions Begin at 1:00 p.m. EDT

Tuesday, August 4       Introduction to Crisis Management

Thursday, August 6     Identifying Organizational Risks & Vulnerabilities Sudden Crises, part 1

*Tuesday, August 11    Sudden Crises, part 2

Thursday, August 13   Smoldering Crises

*Tuesday, August 18    Media Relations in a Crisis

Thursday, August 20    Employee Communications

        The Crisis Communications Plan

        Online Communications and Social Media

*Tuesday, August 25     Live Group Crisis Exercise

        Post-Crisis Debriefings and Lessons Learned

Most sessions may be attended live or viewed on-demand after the session.  Participants must complete all seven sessions to earn course certificate.

*These three sessions require live attendance to participate in key group exercises that reinforce the concepts learned. 

COURSE FEES

Regular Price:  $ 1,595.00 USD per person

INAUGURAL PRICE
$ 1,295.00* USD

*Limited time offer!  Save $300 with coupon code INTRO

Call for non-profit / education / veteran pricing

 

Class sizes are limited! Enroll Today! 

Upcoming Courses:

August 4-25  Live-Remote 

$ 1,595.00 USD

October 13-14,  In-Person – Louisville, Ky.

$ 1,795.00 USD

Who Should Attend

  • Corporate/organization leaders
  • Heads of government agencies
  • Consultants
  • Risk Managers
  • Crisis management team
  • PR / Communication professionals
  • Human Resources professionals
  • Attorneys and paralegals
  • Plant/operations managers
  • Company spokespersons

Course Objectives 

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop and implement realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Develop talking points for media and other stakeholders
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis

Who Should Take the Course 

  • Crisis team members
  • Company spokespersons
  • Heads of government agencies
  • Consultants
  • Public relations and communications practitioners
  • Media relations managers
  • HR professionals
  • Attorneys and paralegals
  • Risk Management professionals
  • Plant/operations managers
  • Anyone who wants to learn how to prevent and mitigate crisis in their organization

Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises.  Participants complete exercises based on actual business crisis events.

Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 30 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.

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