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Crisis Communication Certification Course

Crisis - Your Success Strategy


$ 1,595.00 USD (live- online)

Same price as 2020!

Contact us about non-profit, veteran, education, government and group enrollment discounts. Need to train a group of four or more? Contact us about affordable in-house training.

Our flagship program, now in its 34th year, the ICM Crisis Communication Certification Course has helped hundreds of executives and communications practitioners who are responsible for managing communications during a business crisis to develop their skills to prepare, prevent and mitigate crises.

The nation’s best Crisis Communication course.

This intensive 12-hour (in-person or live-remote) course focuses on managing sudden crises and techniques for preventing smoldering internal business issues from going “public” or minimizing the damage to the organization’s ongoing business when public disclosure cannot be avoided. Enrollment is limited to provide ample opportunity for group discussion and individual participation in presentations, discussions and hands-on exercises. 

Course Objectives

Participants learn to:

  • Identify business crises and prepare for them
  • Evaluate organization’s vulnerabilities and crisis potential
  • Anticipate issues that may escalate into a crisis
  • Gain critical support from senior management
  • Quantify financial impact of a potential crisis
  • Develop realistic crisis communications plans
  • Define stakeholders and prioritize actions for those most likely to get involved
  • Utilize online and traditional communication tools effectively
  • Understand and use social media in a crisis
  • Use AI to support message development
  • Develop talking points for media and other stakeholders
  • Minimize negative reactions from various audiences
  • Debrief and learn from the crisis

Data from the unique ICM Crisis Database are used to pinpoint current trends in crisis situations that are stimulating the most media attention for the business community. The Course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crises.  Participants collaborate in hands-on exercises based on actual business crisis events.

Who Should Attend

  • Corporate/organization leaders and executives
  • Heads of government agencies
  • Consultants
  • Crisis team members
  • Public relations, marketing and communications practitioners
  • HR managers
  • Risk Management/ Business Continuity professionals
  • Attorneys and paralegals
  • Plant/operations managers

Crisis Communication Certification Course

An intensive 12-hour course focused on business crisis communication planning, preparedness and mitigation.

Live-Online Course 

Six Sessions

Sept. 9-25, 2024

12- 2 p.m. EDT

 Class sizes are limited to facilitate group discussions and activities.

(Do you prefer in-person learning?  This course is offered in person June 11-12, 2024 at the University of Notre Dame.)