Synthetic media is moving quickly, and a basic response plan can keep your team from scrambling when questionable content appears. The toolkit does not need
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Mid-2026 is a good moment to take a hard look at organizational trust. Global surveys continue to show low confidence in news and institutions, which
Deepfakes and synthetic media are no longer fringe concerns—they’re everyday risks. Audio, video, and images can now be fabricated or altered so convincingly that most
We’re excited to share the ICM Annual Crisis Report 2025, now in its 36th edition. This year’s report looks at 1,232,103 crisis news items—an 8%
AI is no longer just a crisis trigger. It is part of how every crisis is found, framed, and remembered. Stakeholders may encounter your story
Technology is moving fast, and your crisis plan has to keep up. If your plan still lives in a binder, it’s probably already out of
Cyber threats are no longer targeting just large, high-profile organizations. Increasingly, attackers are going after what they see as “low-hanging fruit”—organizations that assumed they weren’t
Crisis simulations don’t need a big budget to be effective. In fact, the most valuable exercises are often the simplest. What matters is realism, participation,
For decades, one statistic hasn’t changed: only about half of organizations have any kind of crisis plan. For the rest, let’s be honest—hope is the
Social media attacks aren’t new. What is new is the speed, scale, and realism AI brings to them—and many organizations simply aren’t ready. Today, a
For 2026, forecasters expect a near- to slightly below-average Atlantic hurricane season in terms of storm count, but they still see a real risk of
AI has become a goto weapon for bad actors to attack corporate reputations, from hyperrealistic deepfakes to automated disinformation swarms and AI boosted cyberattacks that
In today’s polarized environment, decisions about taking a public stand on social issues are no longer about visibility—they’re about long-term trust. The 2026 USC Annenberg
A disinformation campaign doesn’t behave like a typical crisis. It moves faster. It spreads wider. And it often feeds on your response. That’s what makes
ICM is pleased to announce that Scott Toncray, APR has joined its team of experts. With more than two decades of experience in strategic communications and
Over the past several months, cybersecurity researchers and consumer-protection agencies have warned about a surge in sophisticated phishing attacks impersonating trusted brands such as banks,