Strategy

15 Timeless Principles of Crisis Management

In my 35 years as a communications professional, I have learned many lessons. Among the most important are those I have learned in the past several years as a crisis management consultant. We’ve seen so many business crises exacerbated by poor communications recently, it is helpful to keep these fundamental principles top of mind when […]

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Sep
26

Crisis Communication Strategy: One Size Does Not Fit All

When it comes to crisis communication strategy, one “size,” or plan, does not fit all situations. No organization, regardless of size, is immune to the reputation damage and brand-crushing impact of a crisis.  While we often assume that only large companies experience crises, the fact is that every organization has stakeholders that can determine its […]

By Melodie Reagan | Crisis Planning . Strategy
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