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Business Communications Skills

While there are a variety of public, or open enrollment training programs out there, organizations can benefit from a private training program developed specifically for their business and industry and delivered in-house. Custom in-house training from ICM can be a cost-effective alternative to public programs.

ICM can develop and deliver a private training program custom tailored to your unique needs. We offer training designed for in-person (in-house at your location) and remote formats. All ICM training programs are led by ICM senior consultants with expertise in teaching adult learners.  

We will work with you to identify the content and topics that will best meet your needs. Our programs include an engaging combination of lecture and discussion, case studies and hands-on group exercises. Participants also receive training materials, tools and templates that can be put to immediate use. 

Some of the private training topics we have developed and delivered in-house include (listed alphabetically by title):

  1. Best Practices for Video/Online Media Interviews
  2. Change Management Communications
  3. Driving Understanding and Action: Better Communications = Better Outcomes
  4. Effective Social Media Communications
  5. Executive Spokesperson Skill-building
  6. Face-to-Face Communication Skills for Managers
  7. How to Deliver Bad News 
  8. Media Training – General
  9. Leadership Communication Skills
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CONTACT US NOW
for a custom media training proposal
Private Training

Crisis Management and Communications

  1. Assessing Reputational Risks and Vulnerabilities
  2. Better Crisis Prep: The Next Crisis May Not be What You Think
  3. Business Crisis Planning and Preparedness or… Why it’s better to prepare and prevent than repair and repent
  4. Confident Crisis Response: Aligning words and actions to diverse stakeholder expectations
  5. Crisis Communication Certification Course (our flagship course customized to your company and industry)
  6. Crisis Fundamentals: Protecting the Organization
  7. Crisis Management Essentials: Building Sound Strategy and Planning
  8. Crisis Management Crash Course: Ten Steps to Preparedness
  9. Crisis Media Training: On-Camera Skills-Building
  10. Crisis Plan Implementation Training
  11. Crisis Writing Fundamentals: Managing Messages to Mitigate Crises
  12. Disaster and Emergency Communications Plans: Preparedness a Year-Round Priority
  13. Emotional Intelligence and Effective Crisis Leadership
  14. Fifteen Timeless Principles of Crisis Management
  15. How to Develop Talking Points in a Crisis
  16. Measuring Your Crisis Response: Leveraging Opportunity within the Crisis
  17. Not Every Issue Makes the Headlines: Managing Issues to Prevent Damage to the Brand, Reputation and Bottom Line
  18. Prepare, Prevent & Manage: Mitigating the Impact of a Smoldering Crisis
  19. Smoldering Crises: How Bad Behavior Impacts Reputation and the Bottom Line
  20. Ten Steps to a Rock Solid Crisis Communication Plan
CONTACT US

Testimonials for Deborah Hileman, SCMP and the Institute for Crisis Management®

“Deb Hileman gave an incredibly detailed, data-driven and well-prepared training on crisis communication. Her examples were timely and the information and circumstances presented were well-catered to the individuals participating. Her experience speaks for itself. She has a varied employment history in the areas of crisis communication and hearing about her personal experiences in the field gave it a necessary personal touch. She also broke down what all should be included in a crisis communications plan. I've applied all information to my current position in public relations for higher education. "
-Crisis Training and Consulting Client
“Deb Hileman gave an incredibly detailed, data-driven and well-prepared training on crisis communication. Her examples were timely and the information and circumstances presented were well-catered to the individuals participating. Her experience speaks for itself. She has a varied employment history in the areas of crisis communication and hearing about her personal experiences in the field gave it a necessary personal touch. She also broke down what all should be included in a crisis communications plan. I've applied all information to my current position in public relations for higher education. "
-Crisis Training and Consulting Client
“I also participated in her media training and left feeling significantly more prepared for media interviews, press conferences and general planning regarding circumstances of crisis. She broke media interviews down to their most basic forms and we examined every aspect of how to present one's self, from body language to the type of responses recommended in delicate and often-times no-win situations."
-Crisis Media Training Workshop Training Participant
"I couldn't rate Deb Hileman any higher. It was one of the best trainings I've attended in the area of public relations. Her training was recommended to me by a colleague. I will continue to recommend her training to other colleagues in the areas of public relations, higher education, journalism and others.”
-Crisis Communication Course Participant
“The Institute for Crisis Management is a wonderful resource for consulting and training. Deb is a patient listener and teacher. The training I received has benefited me and my company and I will definitely have new staff members participate in this training. If an emergency comes up, I am glad to know that I have Deb available to navigate the process. “
-Crisis Communication Training and Consulting Client
“The exercises and worksheets were so helpful. This caused me to think critically and apply what was learned in the lectures. The guided exercises were extremely valuable. Helped to put the pieces together and the immediate feedback helped he learning.”
-Crisis Communication Certification Course participant
“I enjoyed how the course was filled with real life examples of crisis scenarios and how the communication was handled. These examples along with the case studies and video clips kept the course really interesting and brought it to life. I found the instructor to be engaging and extremely well educated and experienced on the course material. Participation was encouraged throughout and made me feel like a valued member of the course/team. Triggered my strategic thinking. This course will effect how I view the news/media moving forward and allow me to more critically analyze how organizations handle crises. This course will also help me relate to the clients I work with in these roles and perhaps offer some of the lessons I've learned.”
-Crisis Communication Certification Course participant
“Really enjoyed the interaction with instructor and the collaboration with other students during group exercises. Provided an effective platform to generate ideas and responses.”
-Crisis Communication Certification Course participant
“The group was a wonderful set of professionals with various backgrounds that enriched very well researched trainer's knowledge. It was clear that trainers have vast practical knowledge that they very willingly and interestingly shared with participants. Best crisis comms course I attended. The handouts were amazing, all the expertise from the instructors and fellow students was extremely valuable to me as a newbie in this industry. Deb has crafted a genius program and I can't wait to enroll in the next course when it is announced.”
-Crisis Communication Certification Course participant
“I think that this course surprised me. I went into it expecting that it would be entirely lecture based and that I would likely tune out for most of the time as is the case with other virtual/remote courses. All in all, the course was very engaging and well thought out. The information was presented in a logical manner and the discussions within the small group was one of the best parts of the course. Hearing from all different industries and sectors made for a great course!”
-Crisis Communication Certification Course participant
“This was a excellent refresher for me. The worksheets and power point will be valuable resources in the future. Interacting with other experts really helped me learn new ideas. I have renewed confidence in the work I do and know I have a good resource with ICM. Thank you!”
-Crisis Communication Certification Course participant
“Enjoyed it enormously, great learning experience. Only complain that it was to short, time flew and left us wanting more.”
-Crisis Communication Certification Course participant
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Deborah Hileman, SCMP
ICM President and CEO

CEO Expertise for Every Client

Deborah Hileman, SCMP, President and CEO. A  globally certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 35 years’ experience in public and private companies and non-profit organizations, Ms. Hileman has led high-performing communications and marketing teams in health care, manufacturing, insurance and financial services, nonprofits and higher education. Her most significant areas of expertise include strategic communications planning and reputation/crisis management, change management, employee engagement and communication training.