reputation management

Balancing Public Relations Needs with Legal Concerns in a Crisis

By understanding the attorney’s view and building relationships, PR pros can better serve their client or organization. Public relations professionals and attorneys often are accused of having opposing goals in crisis communication. While PR pros usually are focused on humanizing a crisis with transparency and protecting an organization’s reputation in the court of public opinion, […]

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Five Steps to Develop the Crisis Communication Plan

VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price freefall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt sales and negatively impacted the […]

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Social Media as a Crisis Prevention Tool:

Ignore its Power to Build or Destroy a Brand and Reputation at Your Own Peril With today’s advanced technology, there is no excuse for an online customer complaint to turn into a crisis. Companies need to learn to respond at lightning speed when a problem erupts on social media. Response in minutes, and not days, […]

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