reputation management

Balancing Public Relations Needs with Legal Concerns in a Crisis

By understanding the attorney’s view and building relationships, PR pros can better serve their client or organization. Public relations professionals and attorneys often are accused of having opposing goals in crisis communication. While PR pros usually are focused on humanizing a crisis with transparency and protecting an organization’s reputation in the court of public opinion, […]

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Five Steps to Develop the Crisis Communication Plan

VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price free fall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt sales and negatively impacted […]

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Boards of Directors Should Focus More on Crisis Management

The results of a study conducted recently by Forbes Insights for Deloitte, published in “A Crisis of Confidence,” offer a startling but predictable outcome: there is a gap between large companies’ awareness of potential threats and the preparation to actually manage them.Among the key findings: 76% of corporate board members surveyed believe their companies would […]

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