crisis prevention

Five Steps to Develop the Crisis Communication Plan

VW. Chipotle. Target. What comes to mind with these names? Defective emissions equipment? Or deception and fraud? Food-borne illness? Or mismanagement and stock price freefall? 100 million credit card records hacked? Or denial and inadequate crisis management plans? Each of these examples represents a business crisis that damaged reputations, hurt sales and negatively impacted the […]

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Social Media as a Crisis Prevention Tool:

Ignore its Power to Build or Destroy a Brand and Reputation at Your Own Peril With today’s advanced technology, there is no excuse for an online customer complaint to turn into a crisis. Companies need to learn to respond at lightning speed when a problem erupts on social media. Response in minutes, and not days, […]

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