Like a fingerprint, every crisis is unique. There may be similarities to past incidents, but a crisis never occurs the same way twice.
While it’s important to have general strategies and message tactics ready to respond to the most likely events, there is no one-size-fits-all set of talking points or press releases to respond to a crisis. Companies that take the approach of “we’ll handle it just like last time, that worked” are destined to fail.
The ICM-developed crisis plan includes strategies for managing broad categories of potential issues to use as a starting point to develop what’s needed to address each unique situation. Customized worksheets specific to the type of crisis will guide management and help the crisis team refine the strategy and develop the most effective talking points and messaging.
If we are providing on-the-ground support, we’ll use proven processes to identify all key stakeholders, define the strategy, and develop consistent messaging.