As the saying goes, “failure to plan is planning to fail”.
The Institute for Crisis Management recommends that organizations have three crisis plans that are fully integrated and designed to work together:
- the operational response plan, which provides direction to those charged with actually managing what is happening;
- the communications plan, which addresses responses across the crisis team and with stakeholders and the media during the crisis; and
- the business recovery/continuity plan, which outlines how the organization returns to normal business operations in the aftermath of the incident.
Our firm’s primary focus is development and integration of the crisis communications plan, which ideally drives decisions across all three components of the crisis response. When you hire the Institute for Crisis Management to develop a crisis communications plan, we:
- Analyze industry trends that may indicate potential for a crisis;
- Conduct a vulnerability assessment to identify the most likely crises that your organization may face;
- Identify early warning signals that suggest the possibility of a crisis;
- Create a comprehensive crisis communications plan and train crisis team members;
- Practice the plan through table-top exercises and simulations; and
- Help identify and train the spokespersons who will address the media.
The plan will include our recommended components, including:
- Overview and plan objectives
- Crisis assessment criteria and team activation / response protocol
- Crisis Team Chain of Command
- Line and staff group responsibilities
- Designated spokespersons and disclosure guidelines
- Additional staff activated as needed
- Crisis Team contact information
- Media contact lists for every relevant market
- Information verification and approval policies and procedures
- Approved background information/ photos/ video
- Messaging strategy, worksheets and response guidelines for most probable issues
- Social media and mainstream media strategy and monitoring tactics
- Logistical checklists and worksheets
Once you approve the plan, we schedule a half- to full-day training session with your crisis team to test the plan and identify any areas that may need adjustment. We deliver the final plan in multiple formats to assure that the crisis team has access to the plan wherever they are when called upon.
Not sure if your current crisis plan is meeting your needs? We can provide a detailed review of your current plan and deliver recommendations.