No organization is immune
from issues, problems and disruptions that can harm brand, reputation, revenue, and financial performance. According to one study, the number of headline-making crises has increased by 80% since 2007. When a business crisis erupts, executives can no longer “wait and see” before they respond. In today’s atmosphere of rabid social media attacks and 24-hour global news cycles, leaders must plan ahead to be ready to respond in minutes.
It is much easier to prepare and prevent, than to repair and repent.
That’s where we come in. Unlike other general communication and PR consulting firms,
crisis management and communication is all we do.
We’re here 24/7 to support our clients, working side-by-side to protect brand and reputation,
communicate with speed and transparency, and help mitigate negative outcomes.
Our crisis work spans three areas: planning, training and consulting.
We’ve worked with leaders across virtually every industry and type of organization, including public and private companies, nonprofits, government agencies and religious and educational institutions. Our senior consultants have deep, direct experience with crisis planning and preparedness, coaching executives and helping organizations to effectively manage both sudden disasters and the smoldering issues that erupt from mismanagement and other serious problems.
We’ll work with you to identify the kinds of crises for which your organization is most at risk. Then, we will develop a crisis communication plan that is comprehensive yet easy to use. We’ll write a plan that includes quick response guides to help you move quickly to address a variety of specific scenarios. We will help you implement the plan and train the crisis management team to use it effectively.
If you have a crisis communication plan but have not updated or exercised it recently, we can do that, too.
Want to learn more about the kinds of crises likely to strike your organization?
Download our annual crisis report.
We’ve been the leader in crisis communication training since our firm was founded in 1990. Our flagship course, the ICM Crisis Communication Management Certification Course, delivers comprehensive training for leaders and those responsible for communicating with media, employees and other stakeholders. Our Crisis Media Training Workshop prepares spokespersons to respond clearly and confidently to difficult interviews. Our popular programs are delivered quarterly in Denver, Colorado or Louisville, Kentucky.
We also customize these and other training programs for your business and industry and deliver them on-site, including tabletop exercises and drills to validate the response plan.
Interested in Crisis Training for Your Team?
When a crisis hits and you need all-hands-on-deck, count on the experts at ICM to provide immediate, 24/7 strategic and tactical communication support.
We develop strategy and messaging for all stakeholders and coach executives to deliver difficult news with empathy and transparency. We monitor and analyze media stories and social conversations, making recommendations to address trends and minimize negative fallout.
When the worst of the crisis has passed, we’ll help you review your overall response to determine what worked well and what needs to be done differently next time.
Need help with an issue or crisis?